UNWTO Inspiring Africa – The Branding Challenge welcomes key players from the marketing and branding sector to introduce their proposals for a campaign that places Africa in the minds of travelers as a destination.
Deadline: 08-Aug-2020
The initiative, leaving COVID-19 behind, seeks to build a positive picture of Africa as a destination for tourism that promotes the efforts of individual countries and corporations. It aims to make tourism a development driver through saying lots of positive stories about Africa . It also seeks to
- Place Africa at the forefront of the international tourism market;
- Advise the positive, rich and vibrant stories about Africa;
- Engage African residents to share good values;
- Generate a positive impact via tourism on the communities;
- Beyond COVID: outputs are projected to add a solid brand perception that will support recovery and provide a strong brand image that is sustainable.
Benefits
- Partnering with the UNWTO Africa Agenda;
- Invitation to introduce the campaign with the UNWTO Secretary-General;
- Chance to participate in the 2021 UNWTO General Assembly;
- Make a contribution to promoting African tourism development;
- Form part of the UNWTO Innovation Network;
- Visibility among the African Member States (Ministries of Tourism) of the UNWTO and the global tourism sector in general;
- Potential matching with partners, including investors, governments, and corporations, to further cultivate the proposal.
Target Audience
Anyone who wishes to use their creativity to make an impact for Africa!
- Marketing, communication, advertising and branding firms or corporate entity, start-ups and innovators, influencers, designers, brand specialists, and digital experts.
Eligibility Criteria
Proposals should meet the following criteria:
- Innovative and inspiring;
- Focusing on Africa but ultimately adaptable regionally and to internationally;
- Relevant in the current context of COVID-19 recovery and in the medium term;
- Integrating innovative technologies and digital tools (mobile, virtual reality, IoT, big data, etc.);
- Open to any possible public-private partnerships;
- Pressure sustainability and community engagement;
- Enable Africa’s economic development and investment-attraction strategies;
- Showcase and celebrate the rich biological and cultural diversity of Africa;
- Demonstrate Africa’s innovations and achievements, and celebrate them.
Selection Criteria
- UNWTO requirements for the screening;
- A panel of experts Assessment and selection of up to 10 finalists;
- Winning nomination.
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