Case Studies Does Wearing Makeup Make Us Happy?

Does Wearing Makeup Make Us Happy?

Did you ever note that the days when you wear makeup, things seem to be going better? The sun is shining beautifully, and you even appear to be in a happier mood during the day.

Most women experience this kind of sensation mostly on days where they wear their beauty products. The question is whether applying makeup generates happiness, or is it because we are happy that we put on cosmetics?

Here are some of the reasons why:

  1. It can boost your confidence

You recognize the saying, “fake it till you make it”?  Cosmetics will help you sell that. “It’s like slipping on a pair of high heels. It gives you confidence and makes you feel more in control, “says Sonia Kashuk, makeup artist and creator of Sonia Kashuk Beauty.

A study published in the International Journal of Cosmetic Sciences agrees. When women were told to picture themselves wearing makeup or appearing bare-faced in various social settings; “women described being more self-confident and sociable when wearing rather than not wearing their normal cosmetics.”

  1. Makeup Makes You Happier

Looking at the notion that makeup is really the trigger to make you happy and helps you get a better day is a great way to start. The idea is that when you get out of bed, you take your time to wear your makeup.

Putting your products and creating a look that you can present to the public and to yourself. In turn, you’re setting the stage for the kind of day you’re about to have. Think of it as making a mood for an image.

It can make you appear more competent — even if you don’t feel like it.

  1. It’s designated “you” time.

We realize you’re very busy. But if your daily make-up routine lasts four minutes or 40 minutes, that time is a time you devote to yourself — even when there are children or fluffy animals competing for your attention every 30 seconds.

“Time and time again, I heard from women that another benefit of makeup was the ritualistic aspect of it,” says Whitefield-Madrano. “This is a way of getting ready physically, but also mentally.” The scent of the cosmetics, the feel of brushes or creams, the music (or quiet) you listen to — each of these can help build a kind of Pavlovian calm to your daily makeup routine.

  1. It’s fun.

Makeup can be enjoyable to create a brand-new style with a few basic pencils and palettes. In her COVERGIRL Mirror Monologue, singer Andra Day states, “The look I make every day just depends on my mood. Putting on makeup is like putting on a dress. You’re going to become this entirely different person. It’s just fun for me.”

Whitefield-Madrano notes that women who use make-up as a way of playing are more likely to have higher self-esteem (even without make-up) and to be more assertive. “Makeup doesn’t convey the self of this kind of wearer,” writes Whitefield-Madrano. “Instead, she wears it to harness a specific state of being, whether it be glamorous, sweet, creative, revolutionary, and so on.”


Reference: Click here

Photo de Vinicius Altava provenant de Pexels

Olfa Hlioui
Content Producer

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